12 June 2008
Turner to Money, a $28 million Economic Triumph for Canberra
Open for 88 days, from 14 March to 9 June 2008, Turner to Monet: the triumph of landscape featured more than 100 landscape masterpieces by many of the greatest artists of the time.
Ron Radford, Director of the National Gallery of Australia said, “Turner to Monet was a once in a lifetime opportunity to see works of art, drawn from over 40 collections around the world, which had never been seen together in Australia before. The exhibition attracted 180,700 visitors and provided an economic injection of over $28 million to the local economy”.
This is $8 million more than the 2006 blockbuster Egyptians: antiquities from the Louvre: journey to the after life, which injected over $20 million to the Canberra community.
Research conducted for the National Gallery of Australia showed that 72.5% of visitors came from outside Canberra to see Turner to Monet and stayed an average of 2.2 nights providing a welcome boost to the local economy.
Also, the Turner to Monet catalogue was produced and printed in Canberra, injecting $1 million dollars into the Canberra community. One in every 10 visitors to the exhibition purchased a Turner to Monet catalogue.
Research also showed that visitors were clearly impressed with the Turner to Monet exhibition with 90% rating their satisfaction with the exhibition as 4 out of 5 or higher.
Jenny Blake Norma Davis
Marketing Manager Marketing
National Gallery of Australia National Gallery of Australia
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