National Tourism Awards
Monet & Japan
The National Gallery of Australia was among the ACT winners in the 2002 National Tourism Awards. At the ceremony held in Adelaide on Friday 22 February the Gallery won the award for best Major Event and Festival for the highly successful Monet & Japan exhibition held at the Gallery in 2001.
The Director of the Gallery, Dr Brian Kennedy, said the award demonstrated that the outstanding major exhibitions and supporting programs the Gallery delivers have become a major reason for tourists visiting the Gallery and Canberra as a tourist destination.
Monet & Japan was the linchpin of the Gallery's 2001 exhibition program. Thirty-nine of Claude Monet’s best paintings from some of the world’s greatest collections were displayed alongside an extensive selection of Japanese woodblock prints, screens and scrolls — vividly demonstrating Monet’s intimate relationship with Japanese art.
The works of art assembled for Monet & Japan were truly remarkable and the subject of the exhibition was one that had not previously been explored in such depth. Carefully chosen works of Japanese art gave the context for exploring Monet's changing perception of Japan through masterpiece after masterpiece.
The exhibition was innovative not only because it was the most extensive group of Monet’s work ever to be exhibited in Australia, but also because the Monet & Japan thesis focussed on his work in the company of the Ukiyo-e prints and paintings that so inspired him.
During Monet & Japan more than $28 million flowed into the local ACT and region economy across various industry sectors — accommodation, transport, food and beverage, with over 87% of visitors who were identified during market research surveys being an interstate or overseas resident visiting Canberra.
Dr Kennedy paid tribute to the work of the various sectors of the tourism industry, including Canberra Tourism & Events Corporation, the Tourism Industry Council and the accommodation houses for continuing to promote and profile Canberra as a multi-faceted tourist destination.
During Monet & Japan there were 169,699 visitors to the nga.gov.au website, an increase of 58% over the total of 98,501 visitors in the previous 3 months. Page views of the Monet & Japan website continue to average approximately 5,000 per month.