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Strategic Plan 2004–2007
Strategic goals

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  Tim Maguire Hollyhocks 1991
 
Tim Maguire
Hollyhocks
1991
lithograph on paper
Australian Print Workshop Archive 2
Click to enlarge image

Goal 8: Strengthen our resource base

To secure additional financial and other resources from the private and public sectors and strategically manage our resources to achieve the Gallery’s goals

Key strategies

  • Secure private sector support to develop and maintain the national collection and enhance program delivery
  • Seek to increase net revenue from merchandising and commercial enterprises
  • Secure increased operating and capital funding from government to develop and maintain the national collection and enhance program delivery
  • Improve planning for Gallery displays, exhibitions and programs to enable funding opportunities and support to be identified in a timely manner
  • Continue to improve the effective and efficient management of financial and other resources


Our success will be measured by

  • Level of private sector financial support for the national collection and Gallery programs secured
  • Increase in net revenue from merchandising and commercial enterprises
  • Increase in operational and capital funding from government
  • Improved planning, budgeting and reporting across all areas of Gallery operations


Our recent achievements

Consistent approaches to fundraising have yielded substantial increases in funding from both the public and private sectors.

The Gallery has created opportunities to increase revenue by implementing strategic marketing and merchandising plans, licensing, public programs, and membership, and through bequest and sponsorship programs.

The Gallery has worked collaboratively with artists, designers and crafts practitioners to create commercial product that supports the national collection and exhibitions.

An increase in gifts of cash and works of art to the Gallery was generated in particular though a rejuvenated National Gallery of Australia Foundation. The Foundation's target of raising $10 million for the acquisition of major works of art was exceeded.

Government funding of the Gallery increased from $19.9 million in 1996–97 to $37.1 million in 2003–04, providing greater support to acquire works of art and enhance the building.