Bruehl regularly supplied work for magazines other than those owned by Condé Nast. This included doing the covers for the women’s magazine, Pictorial Review, from 1933 until the demise of the magazine in 1939. Pictorial Review was one of the most popular and widely-read magazines of the '30s, attracting large advertising revenue. One series, which featured in the magazine’s 12 issues of 1938, showed young children participating in seasonal activities, all by Bruehl and of course shot in the studio. They have a curious self-contained seriousness, rather than the clichéd sentimentality found in most of the child photography at the time. The covers were intended to be framed as wall pictures and were extremely popular with the magazine’s millions of readers.