Case Study : Canberra Airport
Being awarded the 'Australian Airport of the Year' Award twice in 2002 and 2007, Canberra Airport represents one of the most significant infrastructure projects for the ACT and surrounding region, with a growing role as a national transportation hub, commercial business park and retail destination.
Through their partnership with the National Gallery of Australia Canberra Airport demonstrates their ongoing commitment in the ACT and passion for arts and culture in Australia. Indeed, Canberra Airport's vision to elevate the airport and provide a stimulating point of difference for people has led to the commissioning of a range of works by renowned artists. Managing Director, Stephen Byron said "Canberra Airport has set out from the beginning to show that an airport can be so much more than simply a piece of national transport infrastructure. Our program of commissioned public art is an important part of that approach". There are currently eight pieces across the terminal and Brindabella Business Park – with more to come.
Canberra Airport recognises the importance of the National Gallery of Australia as a premier national art institution and key tourism driver in the ACT. Most recently, Canberra Airport was a major sponsor of the Gold & the Incas: Lost Worlds of Peru exhibition (6 December 2013 – 21 April 2014). Canberra Airport has also been associated with the Renaissance Masters (9 December 2011 – 9 April 2012), Toulouse-Lautrec: Paris and the Moulin Rouge (14 December 2012 – 2 April 2013) and Turner from the Tate: The Making of a Master (1 June 2013 - 15 September 2013) blockbuster exhibitions.
Canberra Airport's alignment with major international art exhibitions highlighted Canberra's potential as an international airline destination. They assisted the National Gallery of Australia to connect with a wider audience through collaborative promotions in the Hub to signage at the airport and wide marketing initiatives. During the centenary year, the partnership with Canberra Airport was beneficial to the Gallery's visitation and economic impact of the Summer 2012/2013 and Winter 2013 exhibitions in the ACT.